"HOW" - "HOW TO" - "HOW DO"

This article looks at the numbers that are in web-page addresses created by Blogger, what they mean and how you can influence them. When you first publish a post, Blogger assigns a permanent web-address (aka an URL or a permalink) to the post.  I've previously explained how you can control the words used in this hyperlink . A common question from people who are researching SEO for their blog is "how do I get rid of the numbers in the post-URL?". Unfortunately the answer is not as straighforward as most people hope for. Numbers near the start of Blogger URLS As described in setting the content of your post's permalink , the URL given to posts published in Blogger shows the year and month of the original publication date for the post. I think this is because Blogger was originally set up as an on-line diary, with a lot of the features organised around the post-date. Today, there are ways of giving your blog a home page , showing your posts in pages , and c hanging th...

This article shows how to use the Permalink options to control the URL used for a post in your blog. URLs and Blog Posts When you first publish a post in blogger, an URL (called a permalink in blogger) is automatically generated for that post. It looks like: www.yourDomain/yyyy/mm/WORDS-ABOUT-MY-POST In this URL: yourDomain is either your custom domain (eg fred-fish.com) or your blogspot domain if you aren't using a custom domain at the time (eg www.blogger-hints-and-tips.blogspot.com) yyyy/mm is the year and month of the post's original publication date. Years ago, Blogger chose the WORDS-ABOUT-YOUR-MY based on the title, or the first words in the post if the title was blank. They used some rules eg leaving out "the" and other common words, and putting numbers on the end so that every post has a unique URL (called a "permalink" in Blogger). However Blogger have now provided a tool that lets you choose the WORDS-ABOUT-YOUR-POST separately from the post...

This Quick-Tip shares an interesting observation about the trends in search-volumes - and is a reminder to think about what your blog is like for readers who use mobile devices. Today I noticed an interesting post from on-line marketing firm Blind Five Year Old, who've been tracking comScore search-engine ratings for seven years. comScore's ratings are all about relative market share of the search-engines. But BFYO has used them to  look at overall search engine volumes  and has noticed that August 2012 was the first time that US desktop search volume declined year-on-year This means that there were less desktop searches (in the USA) in August 12 than there were in August 11 . Year-on-year comparisons are often better than monthly ones because they can cancel out the effects of seasonal patterns (holidays, starting school, major events, etc) Now this doesn't mean that people have stopped doing more searching than before. Most likely it means that they've started to ...